All digital HELOC lenders have lower customer satisfaction: J.D. Power

Alternative Lenders Satisfying Customers with Digital Platforms and Quick Approvals, But Still Not Viewed As Customer Driven, J.D. Power Finds PRESS RELEASE PR newswire mar. 25, 2019, 12:35 PM

Alternative Lenders Satisfying Customers with Digital Platforms and Quick Approvals, But Still Not Viewed As Customer Driven, J.D. Power Finds. 2019 home equity line of Credit Satisfaction.

A home equity line of credit, or HELOC, is a second mortgage that lets you borrow against the value of your home.You tap the equity only as you need it. Having a HELOC can be a budget saver.

According to the J.D. Power 2019. with their lender than are new customers. Longer-term customers also have lower levels of product understanding and awareness of offerings. Satisfaction increases.

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By contrast, the average customer satisfaction score among HELOC customers in the recent J.D. Power 2019 Home Equity Line of Credit Satisfaction Study SM is 834, with lower satisfaction correlating to fewer customer referrals.

By contrast, the average customer satisfaction score among HELOC customers is 834, with lower satisfaction correlating to fewer customer referrals. When rating brand image, customers have clear perceptions that all lenders are relatively profit-driven, with significantly deeper concern among customers of alternative lenders.

The J.D. Power 2019 Personal Loan Satisfaction Study found that many alternative lenders are winning on customer satisfaction against many traditional banks but there are also some names that may surprise you. There are many factors at play, but most often these companies have superior digital experiences and faster time to fund.

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All digital HELOC lenders have lower customer satisfaction: J.D. Power Having an all-digital process results in lower customer satisfaction for home equity line of credit providers than an all in-person or a mix of methods, a J.D. Power survey found.

According to the J.D. Power 2019 U.S. Home Equity Line of Credit Satisfaction Study, SM released today, HELOC customers are more likely than ever to shop for alternative sources of funding and HELOC providers are falling short on digital offerings.

All digital HELOC lenders have lower customer satisfaction: J.D. Power Having an all-digital process results in lower customer satisfaction for home equity line of credit providers than an all in-person or a mix of methods, a J.D. Power survey found.

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